Q. I am getting confused with all the skin care creams, serums and treatments out there. I don't even know what goes on after I cleanse my face. Do I apply my moisturizer then the serum or serum then moisturizer? And what about all the other skin care products? A. Don't feel bad. Lots of people are confused with the wide variety of skin care products and their various purposes. You don't have to use all the different kinds of products I list below to take good care of your skin but, the basic routine, of cleanser, toner, moisturizer with SPF, is a must for good skin care. Here's a step by step guide for you. Morning Routine: 1. Cleanser Cleanse your face with a facial cleanser formulated for your skin type, rinse and pat dry. Then, s tart applying the rest of your skin care products within 3 minutes after patting dry. 2. T oner A toner will remove any excess cleanser from your skin. A toner can also treat skin conditions and balance the pH of the skin